Loading...

Course Description

In this webinar, participants will learn to build profiles (personas) of their best and most profitable donors. Because engaged donors are the real source of growth, participants will be introduced to techniques for attracting their key donors, for nurturing and keeping them engaged, and converting and delighting their most important donors In addition, participants will discover the value of persona development and learn how to employ digital strategies to drive engagement and growth to support real-world business goals.  

Course Objectives

Upon completion of the webinar, participants will be able to:

  • Identify traits of key donors
  • Develop a fictional representation of an “ideal donor” a.k.a., a persona
  • Document and prioritize personas
  • Recognize the benefits of socializing and focusing an organization on key personas
Loading...
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
Required fields are indicated by .