The Certificate in Strategic Management provides you with tools needed to plan and manage strategically in industry, government, and non-profit organizational activities. Participants will be presented with leading-practice models and approaches for strategic planning and execution. These models include environmental scanning, establishing strategic goals and priorities, developing implementation strategies and change initiatives, performance measurement and evaluation, and communicating strategy and performance to diverse categories of stakeholders. The practice of strategic management will be framed within the context of competitive, global, and ethical challenges.
Led by experienced organizational leaders, strategists, and human resources practitioners, the certificate will deliver the foundational framework for implementing strategy and communicating it to those who must execute it and those most vested in the organization’s success. The case study teaching methodology will be used extensively. By completing the certificate, the student be able to construct a strategic plan in order to maximize organization performance.
Upon successful completion of the certificate, you'll be able to:
- Explain the processes of strategic planning in the public, private and non-profit sectors
- Develop a strategic plan, including vision, mission, core values, goals, objectives, and strategies
- Measure and evaluate the performance of a strategic plan
- Communicate performance to organizational stakeholders
- Practice strategic management from a global and ethical perspective
Participants will attend five consecutive days of classes on the Georgetown University School of Continuing Studies campus.