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Course Description

Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The key topics and guest speakers include:

  • A Global Perspective: Paul Rocchio, Vice President of Development & Member Services, IFA
  • Legal Analysis: Regina Amolsch, Partner, Plave Koch, PLC
  • Strategic Franchise Structures: Janaki J. Parmar, Corporate Counsel, Marriott International
  • The Economic Impact of Franchising: Mari Millard, VP Research, FranData
  • International Franchise Overview: Carl Zwisler, Gray Plant Mooty
  • Social Impact of Franchising: Rob Weddle, CEO, Authority Brands

Note: Speakers subject to change based on availability.

Course Objectives

At the completion of the course, a successful student will be able to:

  • Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
  • Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
  • Discuss fundamentals of the economic and social impact of franchising.

Notes

Certified Franchise Executive (CFE) Credits

Students who complete this course will receive 450 CFE credits towards achievement of the Certified Franchise Executive (CFE) designation awarded by the International Franchise Association (IFA). To complete the education requirement for the CFE designation, candidates must earn a total of 2500 CFE credits, of which at least 1000 must be earned in class.

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.

Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Georgetown NetID Password Reset

If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpeprograms@georgetown.edu, or call (202) 687-8700.

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