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Course Description

Course Description

In the Capstone Course in Digital Media Management, participants from the management and analytics tracks will apply lessons learned as they complete a final project together. Team leaders and analysts will use the Capstone Course to apply their new skills in a simulated client scenario.

Course participants will collectively assign team responsibilities as they develop an integrated marketing plan, execute elements of the strategy, analyze results, and present their final project to a "client."

Participants will complete the program prepared to manage projects, lead inter-departmental teams, and present plans to clients.


Course Objectives

Upon completion of the course, successful students will be able to:

  • Develop a digital media marketing strategy
  • Execute a digital media marketing strategy with a cross-departmental team
  • Use analytics to assess positive outcomes and performance gaps of a digital media campaign
  • Measure and present outcomes

Course Prerequisites

The Capstone Course in Digital Media Management is the final course in program. Please complete all other program requirements prior to registering for the Capstone course.

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