XSPP-121 - Business Academy
Course Description
Georgetown's Business Academy introduces you to the ins and outs of the business world. Combining investment challenges and group presentations with dynamic faculty lectures and case studies, our program prepares you with the practical skills and critical thinking abilities that will benefit you in your future academic and professional endeavors.
You'll register for one of two distinct tracks: Business & Leadership or Global Business. In each track, you’ll gain valuable exposure to important business topics and methods of analysis while learning from Georgetown McDonough School of Business professors and leading experts in the field. Throughout the program, you'll also participate in business simulations that take you through the process of becoming an entrepreneur and starting a company.
View our Sample Schedule for the Business and Leadership Track here!
View our Sample Schedule for the Global Business Track here!
How You'll Benefit
Study with professors from Georgetown's McDonough School of Business Engage with Washington, D.C., business experts Participate in an engaging, hands-on business simulation where you'll collaborate with classmates to run a startup Understand how to invest in hard assets and manufacturing Conduct advertising and financial management practices Receive a Certificate of Participation upon successful completion
Program Format & Subject Areas
Business & Leadership Track
The Business & Leadership Track is designed to give you a broad overview of business fundamentals. The program should be of interest to high school students who want to pursue a business education at the undergraduate level.
This program will provide you with a framework to help you understand important business principles and explain how to go about recognizing business opportunities, challenges, problems, and solutions. As a student in the Business & Leadership track, you'll spend your time engaged in a combination of classes, workshops, group discussions, and activities. Each class day will begin with a business briefing discussing domestic and global issues. To understand a business education framework, it is important to introduce you to business decision making, investing, strategy, finance, management, marketing, international business, law, ethics, communications, writing a business plan, and, most importantly, leadership.
Global Business Track
The Global Business track is designed to provide a comprehensive and up-to-date overview of global business. Although there is an underlying universality to the basic principles of business, the application of these principles presents unique challenges to those involved in international business.
This program explores the current drivers of international business including the globalization of business linking markets, companies, and financial markets; the growth and importance of technology; and the emergence of national economies with a particular focus on China, India, Brazil, Africa, and the Middle East. This course uses lectures and the case study method of teaching to explore the business realities, opportunities, and threats presented in global business. Presentations will use real-world case examples to illustrate the concepts.
You’ll gain a comprehensive understanding of the marketing strategies companies use to compete and win in international business. The course will examine the institutions important in international business including the World Bank, the International Monetary Fund, and the World Trade Organization. A major focus of the course is on the practical application of the material presented so that students will understand how to identify international market opportunities, provide financing for international customers, and understand which strategies are likely to be most effective in emerging as well as developed global markets.
