171 - Divide and Multiply: How to Benefit from Donor Segmentation

Course Description

In this webinar, participants will learn how donor segmentation can be a force multiplier for engagement and growth. Participants will be introduced to tips for reviewing their donor data and techniques for prioritizing outreach to key personas. In addition, participants will explore messaging and how to use segmentation to deliver personalized messaging and experiences that match “the right product to the right person in the right way.”

Course Objectives

Upon completion of the webinar, participants will be able to:

• Describe best practices for segmenting donors to drive engagement
• Analyze current donor data and the additional data needed for effective donor segmentation
• Recognize the importance of collecting the “right” data so you can personalize experiences