XCUS-173 - Focus on Continuous Improvement: Reducing Friction Points

Course Description

In this webinar, participants will explore what types of experiences their donors have come to expect in the digital era. In addition, participants will learn how to make sure every donor interaction is delightful across their organization by identifying and reducing friction points that are most detrimental to achieving growth. Real-world customer examples will be used to illustrate the benefits of reducing friction points as participants go to market to deliver memorable online and in-person experiences to donors. 

Course Objectives

Upon completion of the webinar, participants will be able to: 

• • Recognize how an organization’s targeting affects donor engagement 
• • Describe what donors have come to expect from the organizations they interact with and how those experiences determine outcomes 
• • Employ frictionless marketing and business development strategies to drive interactions that lead to donor engagement and revenue growth