XCPD-901 - Strategic Management
Course Description
Daily classroom topics include:
Day 1: Strategic Management Foundations
- Understanding competitive advantage
- How to employ organization resources
- Learn how to sustain competitive advantage in any industry or sector
- Impact of organizational dynamics on strategy
- Importance of ethics and strategy
- Explore strategic choices when competing globally
Day 2: Managing Strategy Formulation and Evaluation
- Evaluate different strategy formulation models
- Focus on choosing the best model and steps in strategy formulation process
- Understand corporate-level, business unit, and functional strategy integration
- Use of HBR simulation to understand strategy formulation and evaluation
- Understand best practice tools to measure strategy performance
Day 3: Managing Strategy Implementation and Change
- Focus on implementation of strategies
- Facilitating cultural change and barriers to strategic implementation
- Global and ethical challenges considered
Day 4 and 5: Capstone Experience in Strategic Management
- Using guiding tools and templates, construct a strategic plan in order to
maximize competitive advantage and organizational performance. - Effectively present the plan.
Course Outline
The Certificate in Strategic Management provides you with the tools needed to plan and manage strategically in industry, government, and non-profit organizational activities. Participants will be presented with leading-practice models and approaches for strategic planning and execution. These models include environmental scanning, establishing strategic goals and priorities, developing implementation strategies and change initiatives, performance measurement and evaluation, and communicating strategy and performance to diverse categories of stakeholders. The practice of strategic management will be framed within the context of competitive, global, and ethical challenges.
Participants will attend five consecutive days of classes on the Georgetown University School of Continuing Studies campus.
Notes
Upon successful completion of the certificate, participants will be able to:
- Understand the processes of strategic planning in the public, private and non-profit sectors
- Use a template to lead the development of a strategic plan, including vision, mission, core values, goals, objectives, and strategies
- Measure and evaluate the performance of a strategic plan
- Communicate performance to organizational stakeholders
- Practice strategic management from a global and ethical perspective