XMKT-950 - Digital Marketing Strategy

Course Description

Digital Marketing Strategy introduces you to the world of multi-channel marketing. You will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment.

Led by marketing industry experts and practitioners, our courses feature a blend of lectures, class exercises, individual and group work, and a capstone project. Upon completion, you’ll have a solid understanding of the digital marketing landscape and the well-rounded expertise that positions you for success.

Course Objectives

Learning Objectives:

• Explain multi-channel and digital marketing strategies

• Develop digital marketing strategies

• Deploy current digital marketing tools

• Leverage digital tactics to achieve business objectives

• Calculate ROI of digital marketing efforts

• Present and explain digital marketing strategies to a diverse group of stakeholders

Applies Towards the Following Certificates

• Certificate in Digital Marketing Strategy : Required