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Course Description

Digital Marketing Strategy is designed to introduce students to core concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Explain core concepts of multi-channel marketing and digital marketing strategies 
  • Explain advanced digital marketing tactics, including email marketing, search engine optimization, search engine marketing, and social media marketing 
  • Evaluate current digital marketing tools and technology
  • Conduct a current-state and gap analysis to identify a business' digital marketing strengths and weaknesses
  • Create a digital marketing strategy document to achieve organizational goals 
  • Report the status of a business’ digital marketing strategy since implementation

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Jan 31, 2020 to Feb 07, 2020
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Feb 01, 2020 to Feb 08, 2020
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Instructors
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