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Course Description

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers. Course topics and guest speakers include:

  • Innovation in Franchising – Susan Reed, Partner, Edge Dweller, Inc.
  • Mergers and Acquisitions – Bret Lowell, Partner, DLA Piper
  • The Utility of Technology – Dan Monaghan, Co-founder, WSI
  • The New Age Wave: Jamie Notter, Founding Partner, WorkXO
  • The New Era of Franchise Marketing – Bob Fiddler, President, The Fiddler Group
  • Legal & Regulatory Challenges - Keri McWilliams, Partner, Nixon Peabody, LLP

Course Objectives

Upon completion of the course, a successful student will be able to:

  • Identify best practices across leading franchise companies
  • Discuss the developing trends franchise management is facing
  • Provide salient and meaningful strategies for dealing with franchise related issues

Notes

Certified Franchise Executive (CFE) Credits

Students who complete this course will receive 450 CFE credits towards achievement of the Certified Franchise Executive (CFE) designation awarded by the International Franchise Association (IFA). To complete the education requirement for the CFE designation, candidates must earn a total of 2500 CFE credits, of which at least 1000 must be earned in class.

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

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