The Certificate in Digital Marketing Strategy includes personalized career services and two courses: XMKT-950 Digital Marketing Strategy and XCOM-900 Thinking to Thrive. Schedule and curriculum details are below.
XMKT-950 - Digital Marketing Strategy
Meeting Times and Dates:
Fridays, 6:30 - 7:30 p.m. - Live Online meeting time through Zoom and Canvas
Fridays, 7:30 - 9:30 p.m. - Offline student preparation and study time
Saturdays, 9:00 a.m. -11:30 a.m. - Live Online meeting time through Zoom and Canvas
Saturdays, 1:30 - 4:00 p.m., Student preparation and study time.
Course Description:
Digital Marketing Strategy introduces you to the world of multi-channel marketing. You will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Led by marketing industry experts and practitioners, our courses feature a blend of lectures, class exercises, individual and group work, and a capstone project.
Learning Objectives:
Explain multi-channel and digital marketing strategies
Develop digital marketing strategies
Deploy current digital marketing tools
Leverage digital tactics to achieve business objectives
Present and explain digital marketing strategies to a diverse group of stakeholders
Instructors:
Stephanie Schierholz
Richard Toohey
Shashidhar Bellamkonda
XMKT-900 - Thinking to Thrive
Meeting Times and Dates:
Saturdays, 12:00 p.m. - 1:15 p.m., - Live Online meeting time through Zoom and Canvas
Course Description:
The course starts with an in depth look at the biases and fallacies that cause errors of judgement and choice. The course will then introduce the student to core concepts, methods, and the practical application of the following skills: critical thinking; analytical thinking and judgement; innovation and design thinking; cognitive flexibility; and ethics and values.
Learning Objectives:
Discover and overcome mental blocks in your thinking and judgment
Apply analytical thinking to break down complex information into fundamental parts
Apply critical thinking to evaluate and interpret information to develop a sound judgment
Recognize multiple ways to solve problems and embrace divergent thinking
Recognize the importance of ethics to determine what is right and how values determine what is important in your decision-making processes
Instructor:
Stewart Brown
Note: A certificate of completion will be available upon successful completion of Digital Marketing Strategy.
For more information please contact pdcprograms@georgetown.edu