2 Courses Required

The Digital Marketing Strategy Bootcamp includes personalized career services and two courses: XMKT-950 Digital Marketing Strategy and XCOM-900 Thinking to Thrive. Schedule and curriculum details are below.

 

XMKT-950 - Digital Marketing Strategy

Meeting Times and Dates:
Fridays, 6:30 - 7:30 p.m. - Live Online meeting time through Zoom and Canvas
Fridays, 7:30 - 9:30 p.m. - Offline student preparation and study time

Saturdays, 9:00 a.m. -11:30 a.m. - Live Online meeting time through Zoom and Canvas
Saturdays, 1:30 - 4:00 p.m., Student preparation and study time.

Course Description:
Digital Marketing Strategy introduces you to the world of multi-channel marketing. You will develop the advanced skills and marketing knowledge needed to identify, engage, and develop relationships with customers in today’s digital environment. Led by marketing industry experts and practitioners, our courses feature a blend of lectures, class exercises, individual and group work, and a capstone project.

Learning Objectives:

Explain multi-channel and digital marketing strategies
Develop digital marketing strategies
Deploy current digital marketing tools
Leverage digital tactics to achieve business objectives
Present and explain digital marketing strategies to a diverse group of stakeholders

Instructors:

Stephanie Schierholz
Richard Toohey
Shashidhar Bellamkonda

 

 

XMKT-900 - Thinking to Thrive

Meeting Times and Dates:
Saturdays, 12:00 p.m. - 1:15 p.m., - Live Online
 meeting time through Zoom and Canvas

Course Description:
The course starts with an in depth look at the biases and fallacies that cause errors of judgement and choice. The course will then introduce the student to core concepts, methods, and the practical application of the following skills: critical thinking; analytical thinking and judgement; innovation and design thinking; cognitive flexibility; and ethics and values.

Learning Objectives:

Discover and overcome mental blocks in your thinking and judgment
Apply analytical thinking to break down complex information into fundamental parts
Apply critical thinking to evaluate and interpret information to develop a sound judgment
Recognize multiple ways to solve problems and embrace divergent thinking
Recognize the importance of ethics to determine what is right and how values determine what is important in your decision-making processes

 

Instructor:

Stewart Brown

 

 

Note: A certificate of completion will be available upon successful completion of the Data Analytics Boot Camp

For more information please contact pdcprograms@georgetown.edu 

 

Additional Details

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Description

Click 'Add to Cart' to enroll in the Digital Marketing Strategy Bootcamp. Upon completing checkout, you will be enrolled in both courses (XMKT-950 Digital Marketing Strategy and XCOM-900 Thinking to Thrive), and will be registered for our personalized career services. We look forward to seeing you in our Bootcamp!

 

 

Welcome to Live Online!

Using the Live Online platform, Georgetown faculty deliver real-time online exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology.

Live online classes are small to support highly interactive engaged learning and collaboration, deliver the same learning objectives as classroom courses, and count towards the completion of a Georgetown certificate.

You will experience:

  • live lectures, discussions, activities, and the dynamic exploration of topics and concepts
  • the immediacy of live connections with the instructor and your peers to challenge and encourage innovative thinking and the meaningful exploration of ideas
  • scheduled lectures, discussions, and presentations with a comparable level of interaction as classroom attendance
  • networking and the creation of social connections with other professional learners in a global classroom

 

 

Tuition
BU0002 : $4,995.00
Deadline to Start Last Course
Never expires
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