| Ideal for | Professionals who are currently working in an advertising, marketing, public relations or social media role. Startup entrepreneurs and independent consultants can also benefit greatly from attending this certificate program. |
| Program Format | Courses typically meet on Friday evenings and Saturdays at our downtown Washington, D.C. campus. |
| Program Length | Six courses over one semester. Students have up to two years to complete the program. |
| Program Cost | Tuition is $995.00 per course. Total program tuition including all six courses is $5,970.00. Most course materials are included. Members of the American Marketing Association are eligible for a 10% tuition discount on each course. |
| Start Date | Digital Marketing courses are open enrollment and offered throughout the year, though some courses may be available in the spring or fall semester only. Students are encouraged to complete the courses in sequence. |
Certificate Requirements
To receive the Certificate in Digital Marketing from Georgetown University, students must successfully complete four (4) required courses and two (2) elective courses for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.
| Course Name | Course Type | CEUs | |
|---|---|---|---|
| 1 | Digital Marketing Strategy | Required | 1.80 |
| 2 | Applied Marketing Analytics & Reporting | Required | 1.80 |
| 3 | Customer Relationship & Database Marketing | Required | 1.80 |
| 4 | Elective 1 | Elective | 1.80 |
| 5 | Elective 2 | Elective | 1.80 |
| 6 | Applied Digital Marketing Capstone | Required | 1.80 |
| Total | 4 Required Courses + 2 Elective Courses | 10.80 |
Please note: As of May 15, 2016 the Digital Marketing curriculum has been updated in recognition of emerging industry patterns and student feedback. Students who began coursework before May 15, 2016 may be grandfathered under the old certificate requirements.
How to Enroll
This certificate is an open enrollment program and no application is required to register. Course registration is complete when payment is processed and you receive a confirmation email.