XCPD-902 - Strategic Management

Course Description

Daily classroom topics include:

Day 1: Strategic Management Foundations

· Understanding competitive advantage

· How to employ organization resources

· Learn how to sustain competitive advantage in any industry or sector

· Impact of organizational dynamics on strategy

· Importance of ethics and strategy

· Explore strategic choices when competing globally

Day 2: Managing Strategy Formulation and Evaluation

· Evaluate different strategy formulation models

· Focus on choosing the best model and steps in strategy formulation process

· Understand corporate-level, business unit, and functional strategy integration

· Use of HBR simulation to understand strategy formulation and evaluation

· Understand best practice tools to measure strategy performance

Day 3: Managing Strategy Implementation and Change

· Focus on implementation of strategies

· Facilitating cultural change and barriers to strategic implementation

· Global and ethical challenges considered

Day 4 and 5: Capstone Experience in Strategic Management

· Using guiding tools and templates, construct a strategic plan in order to maximize competitive advantage and organizational performance.

· Effectively present the plan.

Upon successful completion of the certificate, participants will be able to:

· Understand the processes of strategic planning in the public, private and non-profit sectors

· Use a template to lead the development of a strategic plan, including vision, mission, core values, goals, objectives, and strategies

· Measure and evaluate the performance of a strategic plan

· Communicate performance to organizational stakeholders

· Practice strategic management from a global and ethical perspective