XCPD-542 - Content Marketing

Course Description

Increasingly organizations are engaging audiences through storytelling and conversation. Content marketing is a long-term engagement strategy driven by delivering original content in a clear and focused message in order to acquire and engage users. Content marketing is not a single solution or deliverable, but a constantly evolving practice.

This course will introduce you to content marketing and teach you to understand why users share information, how they share it, and how that sharing will benefit your organization. You will learn about the different types of content (e.g. blog posts, infographics, web seminars, web copy, email) while developing strategies that include leveraging content you already have, creating new content, and updating your search engine optimization so new users can find your content.

Course Objectives

Upon completion of the course, a successful student will be able to:

• Understand how a content marketing strategy can fit within your existing marketing strategy and tactics.
• Learn how to publish your content and incorporate SEO into your strategy so users can find your organization’s content.
• Develop a better understanding to engage your users with original content and how to optimize your existing content.
• Use social media to communicate better in your networks, and more efficiently.

Notes