This course is designed for public affairs professionals who need to plan strategic communication programs -- whether planning a low-budget, one-month awareness program targeted at a local niche audience or a broad, multi-year program targeted to influence the behavior of thousands. Participants will be taught a proven strategic communication planning process that has a wide variety of applications to social media technologies. Using lecture and facilitated team work, faculty will work with participants to develop strategic communication plans, with a particular emphasis on social media.
Upon completion of this course, successful students will be able to:
- Identify important aspects of developing a strategic communication plan for their organization
- Organize a consistent organizational message across multiple media outlets
- Prepare a complete strategic communication plan that incorporates specific organization goals and context
- Implement a strategic communications plan
This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.
Please review the refund policies in our Student Handbook before completing your registration.