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Course Description

This course surveys online platforms, applications, and tracking methods. In this course, participants will develop a common vocabulary with industry professionals. Terminology in data analysis will be introduced alongside a commonly-used industry matrix.

Using case studies, participants will develop working knowledge of common industry approaches and techniques.

Course Objectives

Upon completion of this course, successful students will be able to

  • Explain fundamental social media, mobile, and search engine marketing concepts, terms, and applications
  • Express key components to assembling a new media marketing strategy for a business 
  • Identify best practices and principles for managing successful new media campaigns
  • Create a new media strategy document for a business to improve social media and mobile marketing, website rankings, and increase web traffic at minimal costs
  • Apply new media marketing principles to manage your personal brand on social media 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Nov 01, 2019 to Nov 08, 2019
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Nov 02, 2019 to Nov 09, 2019
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Mar 20, 2020 to Mar 27, 2020
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Mar 21, 2020 to Mar 28, 2020
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
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