Loading...

Course Description

In this course students will explore and apply techniques for integrating social media marketing as an integral component of marketing campaigns.  They will analyze how social media tools serve as listening and outreach tools for building brand or cause awareness and promoting issues. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture and video sharing, and social networking, students will develop skills to leverage social media applications as powerful alternatives to traditional interruptive advertising. Students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.

Course Objectives

 

Upon completion of this course, successful students will be able to: 

  • Identify techniques to integrate social media into communication and marketing practices within an organizational structure
  • Analyze the use of social media tools to accurately observe and effectively reach a target audience
  • Choose a collection of tools that are suited to context and scope
  • Create and present a written plan for achieving business goals
  • Develop a social media toolkit that effectually addresses communication and marketing goals

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a section to enroll in
Type
Online
Dates
Jan 24, 2022 to Jan 30, 2022
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.
Type
Live Online
Days
M
Time
9:00AM to 5:00PM
Dates
Apr 04, 2022
Schedule and Location
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

 

Welcome to Live Online!

Using the Live Online platform, Georgetown faculty deliver real-time online exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology.

Live online classes are small to support highly interactive engaged learning and collaboration, deliver the same learning objectives as classroom courses, and count towards the completion of a Georgetown certificate.

You will experience:

  • live lectures, discussions, activities, and the dynamic exploration of topics and concepts
  • the immediacy of live connections with the instructor and your peers to challenge and encourage innovative thinking and the meaningful exploration of ideas
  • scheduled lectures, discussions, and presentations with a comparable level of interaction as classroom attendance
  • networking and the creation of social connections with other professional learners in a global classroom

 

 

Required fields are indicated by .