Course Description

In this introductory-level course, students will learn the basic features and terminology associated with the most prominent social media tools. They will analyze how social media serves as listening and outreach tools for building brand awareness, promoting products, sharing content, and reaching target audiences. Through an investigation of new and emerging tools, students will develop skills to determine the tools that are best suited to meet their goals and reach their intended audience. Students will have the opportunity to create and present a written recommendation for the effective use of a social media tool of their choosing.

Course Objectives

At the end of this course a student should be able to: 

  1. Level-set for the social media management program  

  2. Describe the basic features and functionality of the mostly commonly used social media tools  

  3. Identify techniques to integrate social media into communication and marketing practices within an organizational structure  

  4. Choose a collection of tools that are suited to context, scope and audience 

  5. Assess a potential platform in terms of how it may fit the goals of your organization  

Applies Towards the Following Certificates

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Jun 03, 2024 to Jun 09, 2024
Contact Hours
Course Tuition
Tuition non-credit $699.00
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.
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