XCPD-761 - Social Media Strategies & Tactics

Course Description

This course delves into the operational impact social media efforts have on the internal operations of an organization.  The course will focus on how building a long-term plan to inform better decisions in the short term and also position organizations for future growth. After the initial phase of activity to implement social media technologies, organizations are faced with new challenges around redefining technology environments, workflow, collaboration, and management.

This course follows the communications professional through the stages once the initial wave of activity to implement social media ends and how to be a proactive thought leader in defining and implementing a social media strategic roadmap. Participants will focus on the elements of building a successful roadmap, which includes consideration of factors ranging from operational and infrastructure requirements to workflow and collaboration models as well as the impact technology decisions have on future possibilities. Participants will be able to make better long-term technology decisions, help organizations a position themselves for growth over time and become a proactive thought leader.

Course Objectives

At the end of this course a student should be able to: 

1. Recognize social media goals, roles and responsibilities, tactics, trends, and audiences.  

2. Explore various methods and tools to build, engage and sustain an online community. 

3. Articulate the difference between objectives, strategies, and tactics. 

4. Draft a social media strategy that supports existing communications structure   

• Contribute to organizational communication decisions, growth management, and strategy discussions.