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Course Description

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes them effective, consider the decoding skills they demand from readers, and practice the form using tried and true social media writing tactics 

As participants practice the craft of writing for social media, they will receive detailed, constructive feedback on all assignments.

Course Objectives

 

Upon completion of this course, successful students will be able to: 

  • Compose social media updates that support communications and marketing objectives
  • Employ social media-specific writing tactics to create concise, persuasive content
  • Compare and contrast social media updates in order to determine which writing tactics resonate with users 
  • Optimize social content using techniques such as search engine optimization, headlines and visuals

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Type
Live Online
Days
T
Time
9:00AM to 5:00PM
Dates
Oct 19, 2021
Schedule and Location
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

 

Welcome to Live Online!

Using the Live Online platform, Georgetown faculty deliver real-time online exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology.

Live online classes are small to support highly interactive engaged learning and collaboration, deliver the same learning objectives as classroom courses, and count towards the completion of a Georgetown certificate.

You will experience:

  • live lectures, discussions, activities, and the dynamic exploration of topics and concepts
  • the immediacy of live connections with the instructor and your peers to challenge and encourage innovative thinking and the meaningful exploration of ideas
  • scheduled lectures, discussions, and presentations with a comparable level of interaction as classroom attendance
  • networking and the creation of social connections with other professional learners in a global classroom

 

 

Type
Online
Dates
Oct 25, 2021 to Oct 31, 2021
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.
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