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Course Description

This course examines social media policies and procedures to manage risk and improve communication strategies. Participants will have the opportunity to draft social media policies and procedures for their respective organizations. Participants will develop skills to draft policies for the full life cycle of social media accounts that address structural restraints and requirements. Students will learn to leverage tools and resources to institute process, technological, organizational changes required to manage risk and achieve their communication goals. 

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Prepare social media policies for the full life cycle of social media accounts that address structural restraints and requirements
  • Recognize key steps in how to register for and optimize social media channels for an organization
  • Explain how to draft social media policies to empower employees for social media success
  • Evaluate social media policies for interaction with the public 
  • Construct procedures for managing social media accounts and mitigating potential risks

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Type
Live Online
Days
F
Time
9:00AM to 5:00PM
Dates
Oct 22, 2021
Schedule and Location
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

 

Welcome to Live Online!

Using the Live Online platform, Georgetown faculty deliver real-time online exceptional educational experiences based on a human-centered approach that integrates the needs of professional learners and the possibilities of technology.

Live online classes are small to support highly interactive engaged learning and collaboration, deliver the same learning objectives as classroom courses, and count towards the completion of a Georgetown certificate.

You will experience:

  • live lectures, discussions, activities, and the dynamic exploration of topics and concepts
  • the immediacy of live connections with the instructor and your peers to challenge and encourage innovative thinking and the meaningful exploration of ideas
  • scheduled lectures, discussions, and presentations with a comparable level of interaction as classroom attendance
  • networking and the creation of social connections with other professional learners in a global classroom

 

 

 

Type
Online
Dates
Nov 15, 2021 to Nov 21, 2021
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.

 

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