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Course Description

This course examines social media policies and procedures to manage risk and improve communication strategies. Participants will have the opportunity to draft social media policies and procedures for their respective organizations. Participants will develop skills to draft policies for the full life cycle of social media accounts that address structural restraints and requirements. Students will learn to leverage tools and resources to institute process, technological, organizational changes required to manage risk and achieve their communication goals. 

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Prepare social media policies for the full life cycle of social media accounts that address structural restraints and requirements
  • Recognize key steps in how to register for and optimize social media channels for an organization
  • Explain how to draft social media policies to empower employees for social media success
  • Evaluate social media policies for interaction with the public 
  • Construct procedures for managing social media accounts and mitigating potential risks

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Type
Online
Dates
Jul 18, 2022 to Jul 24, 2022
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Instructors
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.

 

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