XCPD-763 - Policies and Procedures to Manage Risk

Course Description

This course examines social media policies and procedures to manage risk and improve communication strategies. Participants will have the opportunity to draft social media policies and procedures for their respective organizations. Participants will develop skills to draft policies for the full life cycle of social media accounts that address structural restraints and requirements. Students will also learn to leverage tools and resources to institute process, technological, and organizational changes required to manage risk and plan for crises to achieve their communication goals. 

Course Objectives

Upon completion of this course, successful students will be able to: 

• Prepare social media policies for the full life cycle of social media accounts that address structural restraints and requirements
• Recognize key steps in how to register for and optimize social media channels for an organization
• Explain how to draft social media policies to empower employees for social media success
• Evaluate social media policies for interaction with the public 
• Construct procedures for managing social media accounts and mitigating potential risks