XCPD-765 - Measuring & Calculating Return on Investment for Social Media

Course Description

This course provides students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media and how to develop social media reports to demonstrate social media performance.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience. 

Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations including both organic social posts and paid campaign measurement.

Course Objectives

At the end of this course a student should be able to: 

1. Evaluate current social media measurement tools and methodologies, both quantitative and qualitative 

2. Develop a measurement plan for campaign performance and Present the return on investment of social media efforts in a justifiable format   

3. Identify best practices for managing social media channels and tactics for increasing engagement and assessing engagement sentiment  

4. Analyze the effect and performance of their social media practices on organizational priorities and goals