Course Description

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience.  Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations. 

Course Objectives


Upon completion of this course, successful students will be able to: 

  • Evaluate current social media measurement tools and methodologies, both quantitative and qualitative
  • Present the return on investment of social media efforts in a justifiable format 
  • Identify best practices for managing social media channels and tactics for increasing engagement
  • Analyze the effect and performance of their social media practices on organizational priorities and goals



This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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Jul 11, 2022 to Jul 17, 2022
Contact Hours
Course Tuition
Tuition non-credit $699.00
Section Notes

Welcome to Online Learning -

  • Course materials can be accessed on your own time within the set time frame of the course
  • Your experience is typically self-guided
  • Materials may include text-based lecture notes, self-guided interactive learning modules, or pre-recorded lectures and podcasts
  • Complete assignments based on your understanding,
  • Gives you the chance to review information, take notes, and practice retention without concern over the speed of a lecture or the pace of your classmates.
  • Shape your learning experience based on your needs as opposed to the tempo of the classroom.


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