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Course Description

This course will provide students with an in-depth, hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies for social media.  Participants will learn to communicate return on investment (ROI) of social media to a non-expert audience.  Participants will develop skills to analyze how the performance of their social media strategies directly impacts the strategic priorities and mission goals of their organizations. 

Course Objectives

 

Upon completion of this course, successful students will be able to: 

  • Evaluate current social media measurement tools and methodologies, both quantitative and qualitative
  • Present the return on investment of social media efforts in a justifiable format 
  • Identify best practices for managing social media channels and tactics for increasing engagement
  • Analyze the effect and performance of their social media practices on organizational priorities and goals

 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Online
Dates
Feb 16, 2020 to Feb 23, 2020
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
Section Notes

 

 

Type
Class
Days
Th
Time
9:00AM to 5:00PM
Dates
Mar 19, 2020
Schedule and Location
Contact Hours
7.0
Course Tuition
Tuition non-credit $699.00
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