Course Description

The capstone course brings together the competencies and lessons provided in the prior courses. Students will use the skills and knowledge from those courses in turns, building a social media plan for an organization of their choosing and creating a deliverable they can take from the certificate program to use in their own career or job search.

Course Objectives

At the end of this course a student should be able to: 

  1. Employ lessons from previous social media management courses with a holistic and rounded perspective  

  2. Evaluate and critique communication plans for potential impact  

  3. Plan a social media campaign focusing on their organization's goals 


This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Applies Towards the Following Certificates

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