Storytelling is inextricably linked to what it means to be a human being. Before there were formal forms of communication, our ancestors were telling stories through cave paintings, ancient hieroglyphics, and around the campfire as a way to connect and share knowledge. Today, storytelling has had a renaissance of importance as research has proven that stories can drive targeted action on behalf of important social impact issues. This course provides students with foundational knowledge about the historic usage of stories in order to understand how to harness that power of influence for modern day applications within social impact settings. Students will also learn a strategic story plan framework developed by Georgetown University’s Center for Social Impact Communication that they will utilize throughout the certificate in order to create a portfolio of stories.
- Explain why the CSIC Story Plan Framework should be used to develop stories
- Explain how stories are a tool for influence
- Define the goals of storytelling for social impact
- Describe the current state of social impact storytelling
- Differentiate between content and stories
- Assess the use of content and stories within a social impact setting