XCPD-598 - Fundamentals of the Franchise Model
Course Description
Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. A franchise business has many unique and diverse needs that must be effectively addressed through a dedicated management system. We will examine each of the key management components to determine their role in the franchise model.
Course Outline
Online Study:
Introduction and Overview
Franchising and the Alternatives
A Global Perspective
Economic Impact of Franchising
Dealing with Disputes in Franchising
Site Selection and Real Estate
Wrap-up
Face-to-Face Classroom :
DAY ONE (9am – 5pm) Thursday
Welcome, Introductions and Overview
Legal Analysis
A Brand Development
Strategic Planning in Franchising
Strategic Planning
DAY TWO (9am – 5pm) Friday
Reflection and Review
Franchising International
Franchising International
Social Impact of Franchising
Social Franchising
- .
DAY THREE (8am – 4pm) Saturday
Reflection and Review
Marketing the Franchise
Marketing the Franchise
Franchise Relationships
Franchise Relations –
Review, Wrap-up & Evaluations
Course Objectives
- Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
- Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
- Discuss fundamentals of the economic and social impact of franchising.
- Discuss best practices in franchising management
- Assess common franchise systems, support and monitoring
Applies Towards the Following Certificates
- Certificate in Franchise Management : Required