Course Description

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking.  Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.


Course Outline

Online Study:

Introduction and Overview 

Site Selection, Real Estate & Territory Allocation 

Territory Modeling for Success

The Utility of Technology

Technically Speaking

Media and Marketing Management

Franchise Marketing Challenges 

Course Wrap-up


Face-to-Face Classroom Study:

DAY ONE (9am – 5pm) Thursday

Welcome, Introductions and Overview

Strategic Growth Planning

Strategic Growth Planning

Operational Elements of a Franchise Company

Operations Overview


DAY TWO (9am – 5pm) Friday

Reflection and Review

Ongoing Franchise Support

Franchise Systems and Support 

The Future of Franchising

Strategic Planning for Innovation 


DAY THREE (8am – 4pm) Saturday

Reflection and Review

Legal & Regulatory Analysis

Legal Analysis

The Franchise Melting Pot

Mergers & Acquisitions 

Understanding Gen-Y

Review, Wrap-up,Evaluations & Graduation


Course Objectives

  • Develop new approaches to managing an existing or new franchise
  • Identify best practices across leading franchise companies
  • Discuss the developing trends franchise management is facing
  • Provide salient and meaningful strategies for dealing with franchise related issues

Applies Towards the Following Certificates

Enroll Now - Select a section to enroll in
May 28, 2024 to Jun 05, 2024
Th, F, Sa
9:00AM to 5:00PM
Jun 06, 2024 to Jun 08, 2024
Schedule and Location
Contact Hours
Course Tuition
Tuition non-credit $2,750.00
Section Notes

This course has both an asynchronous online and a classroom learning component.

  • May 28 - June 5 – Online  
  • June 6,7,8  - Will meet at the Georgetown University SCS Campus, 640 Massachusetts Ave NW, Washington DC    

This class section will be held on the Georgetown University School of Continuing Studies campus at 640 Massachusetts Ave NW, Washington, DC.

All students entering the building must meet the health and safety standards of the University.  Complete details can be found at https://www.georgetown.edu/coronavirus/ 

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