XCPD-599 - Franchise Management Theory and Practice

Course Description

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.

Course Outline

Online Study:

Introduction and Overview

Site Selection, Real Estate & Territory Allocation

Territory Modeling for Success

The Utility of Technology

Technically Speaking

Media and Marketing Management

Franchise Marketing Challenges

Course Wrap-up

Face-to-Face Classroom Study:

DAY ONE (9am – 5pm) Thursday

Welcome, Introductions and Overview

Strategic Growth Planning

Operational Elements of a Franchise Company

Operations Overview

DAY TWO (9am – 5pm) Friday

Reflection and Review

Ongoing Franchise Support

Franchise Systems and Support

The Future of Franchising

Strategic Planning for Innovation

DAY THREE (8am – 4pm) Saturday

Reflection and Review

Legal & Regulatory Analysis

Legal Analysis

The Franchise Melting Pot

Mergers & Acquisitions

Understanding Gen-Y

Review, Wrap-up,Evaluations & Graduation

Course Objectives

Develop new approaches to managing an existing or new franchise
Identify best practices across leading franchise companies
Discuss the developing trends franchise management is facing
Provide salient and meaningful strategies for dealing with franchise related issues

Applies Towards the Following Certificates

Certificate in Franchise Management : Required