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Course Description

Develop foundational skills in the critical functions necessary for success in business: management, marketing, communications, accounting, finance, and strategy in Georgetown’s Certificate in Business Administration. As a student, you’ll sharpen your skills in planning, forecasting, decision-making, and implementation through case studies and hands-on exercises.

You’ll also gain perspectives on contemporary management theory and practice from a distinguished faculty comprising instructors from Georgetown's McDonough School of Business and business experts from Fortune 100 companies.

Course Objectives

Upon successful completion of the program, you’ll be able to:

  • Apply skills to successfully manage an organization
  • Compare marketing plans
  • Recommend marketing approach to satisfy customer needs
  • Diagnose business and management problems
  • Formulate strategies to solve problems and achieve goals
  • Defend and communicate business plans
  • Interpret financial statements
  • Explain future and present values and discounted cash flows
  • Interpret key financial ratios
  • Summarize time value of money, investments, and capitalization
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