XMKT-700 - Social Media Marketing

Course Description

Social Media Marketing equips you with the essential skills to strategize, implement, and evaluate impactful social media campaigns. Through an engaging mix of case studies, interactive lectures, hands-on projects, and simulations, you’ll gain the expertise to develop an authentic and compelling voice for your organization and community.

Our program is led by distinguished industry professionals and experienced social media practitioners who bring their extensive knowledge and practical insights directly to the classroom. By the end of the program, you will be proficient in creating a dynamic social media presence that captivates audiences and drives meaningful results.

Course Objectives

What You Will Learn:

• Level-set for the social media management program  
• Describe the basic features and functionality of the mostly commonly used social media tools  
• Identify techniques to integrate social media into communication and marketing practices within an organizational structure  
• Choose a collection of tools that are suited to context, scope and audience 
• Assess a potential platform in terms of how it may fit the goals of your organization  
• Compose social media updates that support communications and marketing objectives  
• Define and build an authentic brand voice  
• Apply social media-specific writing tactics to draft concise, persuasive content  
• Ensure text and visual media complement each other in social media posts  
• Craft tailored responses to mentions, comments, and questions on social media 
• Build an editorial calendar to balance evergreen and timely social media contentRecognize social media goals, roles and responsibilities, tactics, trends, and audiences.  
• Explore various methods and tools to build, engage and sustain an online community. 
• Articulate the difference between objectives, strategies, and tactics. 
• Draft a social media strategy that supports existing communications structure   
• Contribute to organizational communication decisions, growth management, and strategy discussions.  
• Evaluate current social media measurement tools and methodologies, both quantitative and qualitative 
• Develop a measurement plan for campaign performance and Present the return on investment of social media efforts in a justifiable format   
• Identify best practices for managing social media channels and tactics for increasing engagement and assessing engagement sentiment  
• Analyze the effect and performance of their social media practices on organizational priorities and goals 
• Prepare social media policies for the full life cycle of social media accounts that address structural restraints and requirements
• Recognize key steps in how to register for and optimize social media channels for an organization
• Explain how to draft social media policies to empower employees for social media success
• Evaluate social media policies for interaction with the public 
• Construct procedures for managing social media accounts and mitigating potential risks
• Employ lessons from previous social media management courses with a holistic and rounded perspective  
• Evaluate and critique communication plans for potential impact  
• Plan a social media campaign focusing on their organization's goals 

Applies Towards the Following Certificates

• Certificate in Social Media Marketing : Required