Loading...

Course Description

Advanced Digital Marketing Capstone is a cumulative course for students in the Certificate in Digital Marketing program. This course challenges students to apply their knowledge, skills, and abilities from the previous courses to a comprehensive case study for a real business.  Students will work in small groups to develop and present a digital marketing strategy based on client goals, research, strategic analysis, and constraints. To develop a comprehensive strategy students will: 

  1. Conduct a current-state and gap analysis to identify the client’s digital marketing strengths and weaknesses; 
  2. Design a digital marketing measurement framework; and 
  3. Design a Customer Relationship Management and Information-Based Marketing strategy. 

Faculty, peers, and a representative from the business will provide feedback and assess the effectiveness of the strategic plan and lessons learned.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Use lessons from previous digital marketing courses with a holistic and rounded perspective
  • Analyze a client’s digital marketing strengths, weakness, opportunities, and threats to create digital marketing strategy for a client
  • Develop a digital marketing measurement framework to create a digital marketing strategy for a client 
  • Design a Customer Relationship Management and Information-Based Marketing strategy to create a digital marketing strategy for a client 
  • Create a comprehensive digital marketing strategy and present an executive summary to a client 

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Instructors

Applies Towards the Following Certificates

Loading...

Enroll Now - Select a section to enroll in

Type
Online
Dates
Apr 03, 2020 to Apr 18, 2020
Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Apr 03, 2020
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Apr 04, 2020
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Instructors
Section Notes

Please note: This advanced level course should be taken as the last course in the Digital Marketing Certificate curriculum. Please contact program administration should you have additional questions at ccpeprograms@georgetown.edu.

Students will be required to attend classroom sessions, as well as, online live video (synchronous) team work sessions.  

 

Required fields are indicated by .