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Course Description

To manage complex relationships with customers across multiple channels, marketers need a deep proficiency in designing, developing and implementing customer relationship management (CRM) and marketing management strategies. It also requires that they have the requisite familiarity with the most common CRM and marketing automation platforms in the market today. In this course, students will cover CRM and market management solutions and strategies in order to manage complex relationships. 

Course Objectives

Upon completion of this course, successful students will be able to: 

  • Explain core concepts of Customer Relationship Management (CRM)
  • Explain core concepts of Information-Based Marketing
  • Apply Customer Experience, customer data, permission marketing, and marketing personalization best practices 
  • Evaluate current CRM tools and technology, both quantitative and qualitative
  • Evaluate key considerations for Business to Business (B2B) CRM
  • Analyze CRM and Information-Based Marketing best practices and current trends
  • Create a CRM and Information-Based Marketing strategy assessment for a business

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in

Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Feb 21, 2020 to Feb 28, 2020
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Feb 22, 2020 to Feb 29, 2020
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Instructors
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