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Course Description

Two critical areas for success in any small business or franchise include effective training, both initially and ongoing, as well as site considerations. Determining the right location is vital to the long-term success of the business. Students will consider in detail:

  • Effective Training Programs: Training is one of the most critical steps to ensuring the business operates effectively. Students will review training methods and techniques to enhance the training experience.
  • Real Estate and Site Selection: Many small businesses and franchise concepts require a space to operate from, and the real estate issues are a major element. Students will be provided with an overview of the real estate and site selection concepts, and look at new and emerging tools. Students will also discuss issues related to the home office approach for service-based businesses.

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This course is offered as part of the the custom Certificate in Small Business and Franchise Management. To inquire about it being offered to your organization or group, please email: ccpecustomeducation@georgetown.edu

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