|Ideal for||Professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization.|
|Program Format||On-Campus Intensive: Courses meet on-campus 9:00 a.m. to 5:00 p.m. for the duration of one week (Mon.-Fri.) followed by one week of online course work.
Online: All courses are asynchronous so that students do not need to meet online at a specific time each week.
|Program Length||Intensive: During Intensive Program students complete the seven required courses in two weeks.
Online: Seven required courses over one semester. Students have up to two years to complete the program.
|Program Cost||Tuition is $395.00 to $695.00 per course. Total program tuition including all seven courses is $4,445.00. Most course materials are included. Members of the American Marketing Association are eligible for a 10% tuition discount on each course.|
|Start Date||Social Media Management courses are open enrollment and offered throughout the year. Students are encouraged to complete the courses in sequence. Please see course schedule for the next start date.|
To receive the Certificate in Social Media Management from Georgetown University, students must successfully complete six (6) required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All seven courses must be completed within a two-year period.
|Course Name||Course Type||CEUs|
|1||Using Social Media Tools Effectively||Required||0.70|
|2||Writing for Social Media||Required||0.70|
|3||Social Media Strategies & Tactics||Required||0.70|
|4||Measuring & Calculating ROI||Required||0.70|
|5||Policies & Procedures to Manage Risk||Required||0.70|
|6||Capstone Course in Social Media||Required||1.30|
How to Enroll
This certificate is an open enrollment program and no application is required to register. Course registration is complete when payment is processed and you receive a confirmation email.