Social Media Management


Ideal for Professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization.
Program Format On-Campus Intensive: Courses meet on-campus 9:00 a.m. to 5:00 p.m. for the duration of one week (Mon.-Fri.) followed by one week of online course work.

Online: All courses are asynchronous so that students do not need to meet online at a specific time each week.
Program Length Intensive: During Intensive Program students complete the seven required courses in two weeks.

Online: Seven required courses over one semester. Students have up to two years to complete the program.
Program Cost Tuition is $395.00 to $695.00 per course. Total program tuition including all seven courses is $4,445.00. Most course materials are included. Members of the American Marketing Association are eligible for a 10% tuition discount on each course. 
Start Date Social Media Management courses are open enrollment and offered throughout the year. Students are encouraged to complete the courses in sequence. Please see course schedule for the next start date.

Certificate Requirements

To receive the Certificate in Social Media Management from Georgetown University, students must successfully complete six (6) required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All seven courses must be completed within a two-year period.

  Course Name Course Type CEUs
1 Using Social Media Tools Effectively Required 0.70
2 Writing for Social Media Required  0.70
3 Social Media Strategies & Tactics Required 0.70
4 Measuring & Calculating ROI Required 0.70
5 Policies & Procedures to Manage Risk Required 0.70
6 Capstone Course in Social Media Required 1.30
Total 7 Required   4.80

How to Enroll

This certificate is an open enrollment program and no application is required to register. Course registration is complete when payment is processed and you receive a confirmation email.

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