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Course Description

 

Customers are the source of real growth.  This course combines the application of in-depth customer insights with practical business development experience in sales, operations and digital marketing to help students learn to help their companies create sustainable, organic growth.

The course will be presented as a blend of concentric ideas including individual account management techniques, customer segmentation management, marketing strategies, and customer experience to create a real competitive advantage.

Augmented by case studies, participants will be able to formulate a comprehensive customer marketing plan that allows them to understand their customers behavior and motivations and apply their brand,  products and operational processes to creating customer revenue and earnings growth.

 

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand account management including fitting customer needs, constructing solutions and custom pricing strategies.
  • Demonstrate customer knowledge and business development strategies.
  • Formulate a strategic customer marketing plan to create customer revenue and earnings growth.

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.
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Enroll Now - Select a section to enroll in

Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Sep 18, 2020 to Sep 25, 2020
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Sep 19, 2020 to Sep 26, 2020
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Instructors
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