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Course Description

 

Customers are the source of real growth.  This course combines the application of in-depth customer insights with practical business development experience in sales, operations and digital marketing to help students learn to help their companies create sustainable, organic growth.

The course will be presented as a blend of concentric ideas including individual account management techniques, customer segmentation management, marketing strategies, and customer experience to create a real competitive advantage.

Augmented by case studies, participants will be able to formulate a comprehensive customer marketing plan that allows them to understand their customers behavior and motivations and apply their brand,  products and operational processes to creating customer revenue and earnings growth.

 

Course Objectives

Upon successful completion of this course, students will be able to:

  • Understand account management including fitting customer needs, constructing solutions and custom pricing strategies.
  • Demonstrate customer knowledge and business development strategies.
  • Formulate a strategic customer marketing plan to create customer revenue and earnings growth.

Notes

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart." Current students must register with their Georgetown NetID and password. New students will be prompted to create an account prior to registration.
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Enroll Now - Select a section to enroll in

Type
Class
Days
F
Time
6:30PM to 9:30PM
Dates
Mar 19, 2021 to Mar 26, 2021
Type
Class
Days
Sa
Time
9:00AM to 4:00PM
Dates
Mar 20, 2021 to Mar 27, 2021
Schedule and Location
Contact Hours
18.0
Course Tuition
Tuition non-credit $1,055.00
Instructors
Section Notes

Welcome to the Flex Learning Experience - Real-time learning using live Zoom video conferencing— mirroring a more traditional classroom with regular interaction, - engaging activities, and the dynamic exploration of topics and concepts.

  • Dynamic exploration of topics, ideas and concepts with the instructor and students in the class
  • Interact regularly and frequently with your instructors and other students
  • Comparable level of accountability and engagement as classroom attendance
  • Lectures, discussions, and presentations occur at a specific hour
  • Face-to-face discussion, individual guidance, speed and immediacy to synchronous online learning
  • Immediate feedback - encouraging quick feedback on ideas, and support consensus and decision making
  • Pacing - encouraging students to keep up-to-date and provide a discipline to learning
  • Spontaneity - making it easy to add new ideas to the conversation, brainstorming or decision making
  • Familiarity - simulating a more traditional face-to-face environment
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